Flower Dreamers

Our Stories

Paolo

I am  from Italy, the city of Genova nestled in the flower riviera caressed by the Mediterranean sea.

One of my fondest memories as a child, is the daisies I picked on the hills, bunched together with grass, the vibrant colors, the fragrance of the blossoms, the trepidation I had while carrying it safely from the hills to give it to my “mamma”. Moreover, following, hugs, kisses and words: “I love you”.

Flowers became my destiny.

I moved to USA back in 1978 and to Florida in 1986.

My marriage to Keiko Nakamura in the 80s brought me to Japan ( to meet the in laws)  and discover not only Kirin, Ikebana, but also a quaint dried flower shop in a Dutch village attraction. We were hooked.

Flowers could be preserved. Upon our return to Florida, experiments begun with drying our own flowers and foliages, and Keiko designed the first pieces.

We became enamored with the creative process and the long lasting permanence of the flowers.
We became known as "Flower Dreams"

We opened retail locations in Dadeland, 163rd street, Aventura, West Palm Beach Malls to name a few. We partecipated  at art and craft shows.

Then we turned into the wholesale field manufacturing dried floral bouquets, wreaths decorative hats and baskets. We exhibited at the Atlanta, Las Vegas, Miami, Orlando,Tampa Wholesale Gift and Decorative Accessories Shows. Among our clients: Burdines, Jordan Marsh, Jc Penney, Ritchies of Atlanta, Publix Supermarkets, Albertson's, a multitude of gift stores, country stores, florists and furniture stores.

I also took travels to Colombia, Venezuela, Italy, and various USA cities to work and consult companies in the various methods of preservation, as well as designed floral lines for the USA market.

Today based in South Florida I freelance in various aspects of the fresh and permanent floral business and on the internet creating sites and lecture on the future of e-commerce.

Remembering all the hardship that takes to start a business from scratch, I am writing a guide to start your flower business drawing from my over twenty years experience.

Meet my other friends....
Enjoy your stay, relax.

Since 1973 Joy has dazzled Fort Lauderdale with her floral creations. She has become a destination for all those seeking special, unique and dependable flower work.

Visit her at joysflorist.com

Who We Are

Connie

Joyce

Maurry

Paolo

Dana

Keiko